Retail VR trial lets shoppers try on virtual clothes

The technology is featured in the company's Oxford Circus and Harrogate branches, working with select items from the Jaeger clothing brand.

Shoppers add a head and shoulders photo as well as basic measurements to see themselves rendered digitally in the Jaeger collection clothing, with sales assistants on hand to guide customers through the process and give style advice.

Alexander Berend, CEO, Zyler, commented: "Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them.

"We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience".